If Nintendo still believes their games can be adapted to linear storytelling then others should have the confidence to try. This includes brands like Nintendo powerhouses Mario and Zelda. So what is the story of this film? And who cares about seeing it? Historically, even video game movies and shows with large, expansive worlds and beloved characters have failed. With half their games just licensed reskins of their original ( Angry Birds Rio, Angry Birds Star Wars), they have done little to build a compelling world for players to explore. If the upcoming film is to be the Angry Birds’ saving grace, Rovio should be concerned. Yet slow console sales and small game libraries finally led even Nintendo to embrace mobile games. Today millions will still buy a game just because one of these Nintendo characters is on the cover. You would play with a lot of Nintendo characters, ingraining them into your childhood memory. If you purchased an NES you had to purchase Nintendo games. Those games had worlds to be explored and characters audiences could connect with. The old games and consoles had many benefits for building brand loyalty. Did they see the personalities of the birds and relate to them? Did they strive to reclaim the stolen eggs from the pigs? Or did they simply like smashing objects into other objects?Ĭlassic consoles like Nintendo captivated players at a young age with Mario and Zelda. As sales lag now, I wonder if players ever cared. This leaves little time for emotional connections to form. With seemingly infinite possibilities, players are unlikely to stay in one world very long. Angry Birds was born on a platform akin to space. The ecosystem of Rovio is vastly different from gaming consoles of old. Though Rovio had a successful game, did they really build brand loyalty? Now I wonder if they suffer one key weakness. However, unlike Disney, they struggled to diversify their content and characters. Following very closely with a Disney plan, they expanded into cartoons, sold merchandise, and even built Angry Birds theme parks. The brand was strong, and to establish themselves as a truly competitive entertainment company, Rovio diversified. It seems the company is now relying on the film to revive its brand. Though one weak year doesn’t spell the end of the company, the way these articles from Polygon and Time describe the upcoming Angry Birds animated feature is unsettling. Even though success seemed unlikely, I always applauded their bold business decisions, and hoped they would succeed. It's headed to Windows Phone too.Rovio has always baffled me. It certainly won't hurt that Angry Birds Space is available on PC and Mac as well as the more standard iOS and Android platforms. Paying twice doesn't seem to have hampered downloads however. That's annoying when you've already forked over 69p for the game, and it's something some customer reviews on the app's iTunes page have complained about. High praise indeed, though GameSpot's review does note that it's a shame you have to pay an extra 69p to unlock an extra set of hardcore levels. Reviews of the game have been positive, with the Guardian awarding four stars out of five, while our sister site GameSpot gifted Rovio's latest effort with an 8 out of 10, calling it a "fresh take on a familiar formula." I've embedded the video review below for your viewing pleasure. The Angry Birds Space app sees the Angry Birds leaving orbit, battling the egg-thieving pigs in gravity-bending circumstances. The Angry Birds Space official Twitter account says the spacefaring-sequel has been downloaded an astronomical 10 million times, in less than three days.Īs well as demonstrating that enthusiasm for the raging avians and their bacon-flavoured baddies is definitely not on the wane, those figures make Angry Birds Space more than three times as popular as the new iPad, which Apple was only too chuffed to announce had been purchased three million times during its own first three days on sale.
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